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Sales Funnel: The Most Effective Means To Generate Sales
First off, a Sales Funnel is a marketing system that you have in set, to aid sort and sift your leads through.
It would be ingenious of you, to add a "Funded Proposal" component to your Sales Funnel, this way you are able to create revenue on the front end, while you are you extend your prime business and residual revenue on the back end.
The following is an representation of my Sales Funnel and the setup, that I have found to be the most efficient.
MARKETING:
By using distinct marketing channels & methods, such as Pay Per Click (PPC), Solo Ads, Article Marketing, Social Bookmark sites and numerous other ways, you will drive traffic to your Sales Funnel.
You should give this traffic truly valuable content that's specific to the niche you are catering to, in order to get them to make way into your Sales Funnel. Turning them into a lead.
PERSONAL CAPTURE PAGE:
In replace for your pertinent content, your prospects will render you with their name, email address and most will possibly provide you their phone number.
You can create your own capture page or you can use one of the countless marketing systems, that are usable and permit you to customize a page.
I encourage you to brand your capture page with YOU! Add a video of yourself, discussing the benefits to your prospects, if they request your useful content.
EMAIL AUTO-RESPONDER:
Your auto-responder, will become an automatic way for you to keep on providing your leads with valuable content.
This is accomplished by setting up your AR with pre-written, well thought out and relevant, email messages, which are set to automatically be sent.
This is where the funded proposal comes in. Some! Not all of your messages, should have links to relevant and valuable tools that your leads can purchase.
FOLLOW UP & BUILD RELATIONSHIPS:
This is a paramount step in the process. You must follow-through with your leads and start to formulate a relationship with them.
PICK UP THE PHONE! You read that right. Phone your leads, they won't hurt you.
It's not like cold calling. If you branded yourself correctly, nearly all will already know who you are when you call them. Again it's vital you do this.
Don't solely depend on on your auto-responder. From time to time send a personal message to your leads. Not trying to sell them something but just to say hi and to offer help.
I also like to relate with my leads on Social Networking sites, like Twitter & Facebook. This way they get to view my family, the places I like to explore to and the things I like to do.
PRIMARY BUSINESS:
Throughout this whole process, I never pitch my primary MLM business to my leads. Because I have recommended them effective content, my help and formed a relationship with them, many ask me about joining my primary business.
So there you go! The Sales Funnel process I have setup. Do some opt-out, yes! Do some not select the tools featured in the system, yes! Do some not sign up to my main business, yes!
But it doesn't matter. With a Sales Funnel as long as I'm feeding it, I will get results and so will you!
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